Marketing Automation Specialist

Marketing Automation Specialist at eToro

eToro is seeking a Marketing Automation Specialist to manage end-to-end campaign processes for their global trading and investing community. This hybrid role, based in Limassol, Cyprus, sits at the intersection of marketing operations and AI innovation.

Key Responsibilities:

• Design, build, and optimize multi-channel marketing and operational campaigns from concept through delivery

• Manage the complete campaign lifecycle including content creation, segmentation, localization, QA, performance analysis, and reporting

• Build and deploy email and notification campaigns using Salesforce Marketing Cloud (SFMC) and basic HTML

• Work with beta in-house AI tools including Codex and advanced AI integrations to generate campaign concepts and code

• Collaborate with marketing, product, data, design, and regional teams across the organization

• Monitor campaign performance, identify trends, and provide actionable optimization recommendations

• Manage multilingual campaigns ensuring accurate localization and delivery

• Support rapid deployment of high-priority, real-time campaigns based on market events or product launches

• Identify process improvements and suggest new features for campaign optimization

Required Qualifications:

• 1+ years of experience in marketing automation, digital marketing operations, or technical/analytical environments

• Fast learner mindset with ability to quickly master new software and create documentation

• Basic comfort with HTML/CSS for email design

• Strong interest in using AI tools (Claude, ChatGPT, n8n) for workflow optimization

• Excellent verbal and written English communication skills

• Adaptability to dynamic, fast-paced environments with changing priorities

Advantageous: SFMC experience, basic programming knowledge, Computer Science education, or fintech background.