Head of B2B Marketing

Head of B2B Marketing

JetBrains is seeking an experienced Head of B2B Marketing to develop and execute comprehensive marketing strategies targeting enterprise and mid-market customers globally. This leadership role involves collaborating across product, sales, and customer success teams to drive B2B/Enterprise segment growth.

Key Responsibilities

• Develop and execute B2B/Enterprise marketing strategy aligned with global initiatives and addressing specific segment needs

• Plan and execute multi-channel campaigns including digital marketing, events, and PR targeting enterprise customers

• Design and implement account-based marketing strategies for specific high-value accounts

• Partner with sales and customer success teams on enablement activities, content, and training

• Oversee marketing narratives and coordinate content production across personas and channels

• Collaborate with marketing automation teams to design and optimize lead generation pipelines

• Work with market research and analytics teams on customer insights and market positioning

• Serve as organizational advocate for the B2B/Enterprise customer segment

Requirements

• Expert knowledge of B2B/Enterprise customer segments and their unique challenges

• Proven experience marketing software or SaaS products to B2B/Enterprise customers

• Understanding of enterprise software purchase processes and decision-making personas

• Strong analytical skills with data-driven mindset

• Ability to work effectively in distributed teams with minimal supervision

• Excellent organizational and prioritization skills

• Fluent English communication and writing

• Bachelor's degree or 5+ years proven B2B marketing experience

Preferred: Team leadership experience, familiarity with JetBrains products, IT industry background.