CRM Producer

CRM Producer – World of Tanks: HEAT

Wargaming seeks a CRM Producer to lead customer relationship management strategy across email, notifications, in-game messaging, and other communication channels. This role collaborates with Product, Marketing, Data, and Live Ops teams to deliver personalized campaigns that drive engagement, retention, and revenue growth.

Key Responsibilities

• Develop and execute CRM strategy covering player lifecycle stages: acquisition, onboarding, engagement, monetization, and churn prevention

• Plan, execute, and optimize targeted campaigns and automated journeys with personalized segmentation

• Design and optimize email and notification templates, graphics, and typography

• Monitor campaign performance metrics including open rates, click-through rates, retention, revenue uplift, and lifetime value

• Conduct A/B and multivariate testing to improve content, timing, and segmentation effectiveness

• Manage CRM platform operations, event tracking, customer data integration, and automation flows

• Collaborate cross-functionally to align messaging with product releases and monetization initiatives

• Ensure compliance with data privacy regulations including GDPR and CCPA

Requirements

• Bachelor's degree in Marketing, Business, Analytics, or related field

• 3–5+ years of CRM, lifecycle marketing, or retention marketing experience

• Strong proficiency with CRM tools and customer data platforms

• Intermediate skills in Photoshop and Figma with UI/UX knowledge

• Analytical mindset with ability to interpret user data and campaign performance

• Excellent project management, organizational, and communication skills

• English proficiency at B2 level minimum

• Experience in gaming, mobile apps, or subscription products is advantageous